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Google’s One-Time ‘Chief Technology Advocate’ on Making Facebook Likable

I suggest you read the whole article as it makes the strategic choices very plain. Here’s a summary:…

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So, how might FB fix itself? What might government regulators seek? What could make FaceBook likable? It is very simple. There are just two choices:

a. FB stays in its send-your-PII-to-their-customers business, and then must be regulated and the customers validated precisely as AXCIOM and EXPERIAN in the credit world or doctors and hospitals in the HIPPA healthcare world; or,

b. FB joins Google and ALL OTHER WEB ADVERTISERS in keeping PII private, never letting it out, and anonymously connecting advertisers with its users for their mutual benefit.

I don’t get a vote, but I like (b) and see that as the right path for civil society. There is no way that choice (a) is not a loathsome and destructive force in all things—in my personal opinion it seems that making people’s pillow-talk into a marketing weapon is indeed a form of evil.

This is why I never use Facebook; I know how the sausage is made.

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Original article here

Peter Glock
Over 30 years of designing, building and managing telecoms and IT services. Primarily working with large enterprise and professional services businesses in Asia, North America, continental Europe and the UK. Information security professional, secret physics nerd.
https://brownglock.com

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