I suggest you read the whole article as it makes the strategic choices very plain. Here’s a summary:…
So, how might FB fix itself? What might government regulators seek? What could make FaceBook likable? It is very simple. There are just two choices:
a. FB stays in its send-your-PII-to-their-customers business, and then must be regulated and the customers validated precisely as AXCIOM and EXPERIAN in the credit world or doctors and hospitals in the HIPPA healthcare world; or,
b. FB joins Google and ALL OTHER WEB ADVERTISERS in keeping PII private, never letting it out, and anonymously connecting advertisers with its users for their mutual benefit.
I don’t get a vote, but I like (b) and see that as the right path for civil society. There is no way that choice (a) is not a loathsome and destructive force in all things—in my personal opinion it seems that making people’s pillow-talk into a marketing weapon is indeed a form of evil.
This is why I never use Facebook; I know how the sausage is made.